Local Brands Reviews Photos

    As much as the world has shrunk, it’s still a big world… and local still means something. In fact, local still packs a ton of value… real and potential.

    I’ve been thinking about this ever since my last post on Starbucks’ community coffeehouse concept, which in itself recognizes the value of appealing to consumers by delivering more of an authentic local experience.

    Those who work for global or international organizations will nod their heads about the importance of localization.

    Many brands reach out to the world at large, but failure is imminent if you don’t think and act locally.

    What happens when you don’t account for local differences?

    Well, as the authors over at the Brand Strategy Insider blog point out, you get beaten… and badly! See Local Brand Dominance.

    Asian Local Brands
    Local Brands photo
    Local Brands male phOTO
    joblie Local Brands
    Army Local Brands t shirt
    Local Brands wall photo
    Local Brands imageSource URL: http://thethinkingleb.blogspot.com/2011/01/as-much-as-world-has-shrunk-its-still.html
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