In April 2007, Fila became a part of GLBH, Global Leading Brands House, a global fashion group which creates and develops the world class high-end fashion brands. Fila & GLBH reaffirmed the brand’s commitment to the sport so entrenched in its heritage with the signing of WTA Tour rising star, Agnes Szavay. Fila added the Stella Artois Championships, to its existing tennis event sponsorships of the Sony Ericsson Open, Pacific Life Open, Campbell’s Hall of Fame Championships and Italian Open. Fila’s new licensing agreement with The Championships at Wimbledon, brings Fila back to the grand stage where Bjorn Borg first put Fila on the map in the world of sport. Fila forged partnerships with J Records music label Polo Grounds Music to make sure Fila fashion appears on the hottest new artists in the music industry. Fila’s new partnership with Launch Pad PR is aimed to make Fila the product of choice of fashion forward starlets in Hollywood. New Collaborations with retailers such as Premium Goods, Supreme and Kitson keep the brand fresh by creating co-branded limited edition product.
Source URL: https://thethinkingleb.blogspot.com/2010/11/in-april-2007-fila-became-part-of-glbh.html
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Source URL: https://thethinkingleb.blogspot.com/2010/11/in-april-2007-fila-became-part-of-glbh.html
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